GRAPHIC & UX/UI DESIGN • CARREFOUR CONTACT & DESTRELAND • 2013-2020
Whether it was for marketing, graphic, or technical purposes, I ensured customers made the
right choice for their online presence. This included logo design, sitemap templating, layout
design direction, image editing, and providing typeface and color matching recommendations
that appealed to the feel and mood of the customer identity. When necessary, I provided
publishing strategies and made content editing suggestions to help improve workflows.
I also created and managed a technical site migration plan for some customers.
Contributed to various projects for Carrefour Contact & Destreland. Customers had a rigorous need
for a multitask graphic designer to shoot their product, provide masking and color correction,
and deliver the final product to an internal photo library. This content is still being used to feed
the monthly and bimonthly catalog layout they issue for print and web. Responsibilities also
included transporting high-definition files to the print shop and managing file size reduction
compression for web use.
ART DIRECTION • PUBLICIS CARIBE AD • 2007-2012
In the creative services department I worked as an art director beside two graphic designers,
a copywriter and the creative director. My primary role was to create artwork upon commercial
briefs in the agency, ensuring that the feel and mood proposed as a solution were a good fit
for the customer needs. I also provided the photographer and the filmmaker with storyboard
and ad campaign mock-ups to help streamline the photographic process. As needed, I provided
on-site direction of photoshoots to ensure quality.
Fluent in Spanish
Color Theory, Typography
After Effects, Time management
BFA COMMUNICATION DESIGN • 2003-2005 • PARSONS SCHOOL OF DESIGN
Advertising for print an d TV commercial, Interface design, HTML for beginner, Motion
graphics, Package & Character design (3D), 30 seconds 2D animation project.
AAS GRAPHIC DESIGN • 2001-2003 • CHAVON
Anatomy & still life composition, 2D and 3D concepts, Graphic Design for print.
BACCALAUREAT ARTS APPLIQUES • 1997-2001 • LPO GEORGES RAOUL NICOLO
Anatomic drawing & stile life composition, print,
product, fashion and exterior design.